Advertising-machine.



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vADVERTISING MAGHINB. AP'PLIOATIONTILBD JUNE 9. 1906.

4 SHEETS-SHEET 1.

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J. JBWELL. ADVERTISING MACHINE.

APPLIUATIQN FILED JUNBQ. 1906.

' 4 SHEETS-SHEET 2.

PATENTED AUG. 6, 1907.

APPLICATION FILED JUNE 9, 1908 4 SHEETS-SHEET 3.

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PATENTED AUG. e, 1907.

J. JEWELL. ADVERTISING MACHINE.

AIPLIOATION FILED JUNE 9, 1906.

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UNITED STATES PATENT OFFICE.

.IOHN JEWELL, OF DULUTH, MINNESOTA, ASSIGNOR OF ONE-TENTH TO OSCAR T. MITCHELL AND ONE-TENTH TO MADS .I. MADSIN, BOTH OF DULUTI'I, MINNESOTA.

ADVERTISIN (Fr-MACHINE Speecation of Letters Patent.

Patented Aug. 6, 1907.

Application filed June 9,1906. Serial No. 321,003.

To all whom tt may concern:

Be it known that I, .loi-1N JEwnLL, a citizen of the United States, residing at Duluth, in the county of St. Louis and State of Minnesota, have invented a 5 new and useful Improvement in an Advertising-Machine, of which the following is a specification.

This invention relates te a rotatable automatically operated advertising device adapted to display successfully a plurality of advertisements, the said advertisements being carried upon transparent panels, through which a light is projected and a further object of the invention is to employ the motive power for rotating the advertisements also for the purpose of magnifying or distorting the advertisements, as they are l5 rotated, thereby producing a novel effect andattracting attention.

The invention consists of a water wheel provided with pockets adapted to receive water from a source ol supply, the said water rotating the wheel, the said pockets being of a transparent material adapted to receive advertising matter thereon, and means for projecting rays of light through the panels upon which the advertising matter is placed and through the water rotating said wheel, thereby magnifying the advertisement as it is read through the column of falling water.

In the accompanying drawings,'.-Figure l is a perspective view of the device. Fig. 2 is a plan view with the top removed. Fig. 3 is a vertical and longitudinal section through the casing, the water wheel being shown in elevation with one side of the pockets removed. Fig. 4 is a detail sectional view through the periphery of the wheel showing a portion of three pockets. Fig. 5

is a section on the line -'of Fig. 4. Fig. 6 is an enlarged elevation showing in outline a pump, a portion of the water wheel, certain gearing and in section, a small portion of the bottom of the casing. Fig. 7 is a sectional view taken at a right angle to the view shown in Fig. 6, and also showing the pump in elevation. Fig. 8 is a rear end elevation of the casing. Fig. 9 is a 40 horizontal section through the casing. Fig. l0 is a seetion on the line lO-IO of Fig. 9.

In these drawings A represents a Water tight casing of any desired design and provided with an ornamental front end A the central portion of which is cut out as shown at A2 in order that the advertising matter which is rotated within the casing may be read. The opening A2 is preferably provided with a pane of glass. The casing is also provided with a removable ornamental top piece A3.

In the sides of the casing A is jeurnaled the shaft B, which is provided with a hub B upon which are secured ianges B2, said flanges being arranged in two sets, one set being placed adjacent each side ofthe casing A. Diametrical cross-bars or spokes B:i are also arranged in pairs, the spokes of each pair passing upon opposite sides of the shaft B, these spokes being held between the disks of each set.

Upon the spokes or cross-bars B are secured rings O, a ring being provided adjacent each side of the casing, and each ring being made double in order to break joints, which is desirable as these rings form the sides of the pockets of the wheel Extending from one ring C to the other are a plurality of glass panels D which are arranged transversely and diagonally with respect to the sides of the rings O and are held at their ends in guides Df, carried by the ring O. H-shaped guides E are also carried by the ring C and close the lower or inner ends of the guide-ways formed by the guide strips D and also serve as holding means in which are secured transparent panels E,

which may be of any desired color or colors.

It will be obvious that the panels E and D taken in conjunction with the rings O form a plurality of pockets of a turbine wheel adapted to rotate with or about the shaft B.

To add to the appearance of the device, glass plates F are litted in the ends of the pockets, which ends it will of course be understood are formed by the rings O. This end plate F may be colored or ornamented as may be desired or they may be silveredto form mirrors.

To permit of the ready removal of the plates D from the guide-strips D/ and also to lock them in position during rotation of the wheel, the guide-way formed by the strips D is closed at its outer end by a cap G which is recessed upon its inner face to receive a rubber pad Gf which bears upon the glass D, and the caps G are held in place by angled brackets G2 which are fastened by means of screws to the rings C.

In the upper portion of the casing is arranged a water reservoir H which is provided with two stand-pipes H adapted to discharge respectively into adjacent pockets of the wheel, as is most clearly shown in Fig. 3.

In the. lower portion of the casing A is provided a receptacle J, adapted to receive the water from the pockets` Within the easing upon each side of the wheel are arranged pumps J, provided with piston rods .l2 which are pivotally connected to gear wheels J3 which in turn mesh with gear wheels J* carried by the outer disks B2 or flanges. A pipe K, runs from the pump and discharges back into the reservoir H. The reservoir H is fed from a supply pipe L and the receptacle I, is provided with a drain or discharge pipe LC Upon the sides of the casing A are arranged doors N by means of which access may be had to the bearings of the shaft B for the purpose of oiling the same. Doors O are also provided which give access to a plurality of compartments O adapted to contain a reserve supply of plates D.

At the end of the casing are provided doors I), by means of which access is gained to the pockets formed by the glass plates thereby permitting the Withdrawal ol plates D which have been displayed and the insertion of new plates bearing other advertising matter in place of the ones withdrawn.

Around the hub B are arranged a cluster of incandescent lights M, which may be wired in any of the many well known ways, depending upon the location oi the device.

The operation of the device is as ollowsz-Plates D having adveitiseinents thereon, having been placed in position, and locked by the cap G and plate G2 the Water is turned into the resei'voir H and as it flows through the stand-pipes Hf, it will all into the pockets and rotate the wheel.

As the interior of the wheel is illuminated by the lamps M the advertisements Will be read upon the plates D through the opening A2 and also through the column of Water falling into the pockets at this point the line of sight being on the line X-X- The water supply will commonly be drawn from a city main and in order to prevent an undue waste of water, and also to check the speed oi the wheel, the pumps J/ are employed and a certain amount of the Water will be pumped back through the pipe K, and discharged into the reservoir H ior use a second time, the over-flow passing ofi through the drain pipe L. By this means, the amount oi water actually used will not be excessive and the speed of the wheel will be regulated so that all ot the advertisements can be read as they pass before the opening A2.

lt will be obvious that any ornamental features may be added to the casing A and that other matter than advertisements may appear upon the panels D, and it Will also be obvious that other means than incandescent lamps inay be employed ior illuminating the interior ofthe wheel, and I am aware that it is common to illuminate the interior ot a sign casing and do not claim the same as a part of my invention4 Having thus iully described my invention, what I claim as new and desire to secure by Letters Patent, isz

1. In an advertising device a water wheel having pockets formed of transparent panels adapted to bear reading matter, and means for illuminating the interior oi the wheel.

2. ln an advertising device, a rotatable wheel having a plurality oi' pockets formed in its periphery, said pockets comprising transparent panels, means for illuminating the interior of the Wheel, and means for discharging water into said pockets as and for the purpose set forth.

3. As an advertising novelty a rotatable wheel having a plurality oi' pockets, the sides of said pockets being formed of transparent panels, one side of each pocket being removable, means for illuminating the interior of the wheel, and means for discharging water into said pockets.

l. A device of the kind described comprising a shaft, a wheel mounted thereon, the periphery of said wheel being formed ot a plurality of transparent panels arranged at an angle to the shaft, and a plurality ot' tinted semi-transparent panels arranged circumferentially about the shaft, the said panels forming a plurality of pockets, means 'for illuminating the interior of the wheel, thus formed and means for discharging water into the space between the panels above mentioned.

5. An advertising device comprising a rotatable wheel, the said wheel being provided with a plurality of pockets. the sides ol said pockets being formed of transparent panels at an angle to each other, and the sides of said pockets being provided with glass plates, means for illumiuating the interior oi' the wheel, and means for discharging water into said pockets.

G. An advertising device comprising a casing having a side opening therein, a rotatable wheel arranged within the casing and having pockets formed of a transparent material, said pockets being in alinelnent with the sight opening, means for illuminating the interior ot the wheel and means for discharging water into the pockets at a point immediately above and to the rear of the sight opening.

7. A device ot the kind described comprising a casing having a sight opening, a water wheel rotatably mounted in the casing, removable transparent panels adapted to bear advertising matter carried by the peripheryv of the wheel, means for iliuininating the interior ot' the wheel, a water receptacle arranged below the wheel, and pumps operated by the rotation ot the wheel and adapted to pump a portion of. the water discharged upon the wheel back to the point of discharge.

S. An advertising device consisting of a plurality of illuminated transparent panels, means for providing a falling column of water, the said transparent panels being movable with the same column of water and the advertising mattei' carried by the said panels being readable through said fallingl column.

l). ln an advertising device a plurality of movable pockets adapted to contain water, transparent plates adapted to bear advertising mattei', said plates forming a portion of the pockets, means for discharging a column of water into said pockets, means for illuminating the said pockets, from the side opposite that upon which they are viewed, whereby the advertising matter upon the plates is read through a moving column of Water.

'JOHN JEWELL.

Witnesses l. Gim'rTNicn, Mrs. lnir. MEnnIoN, 

